Welcome! Learn from these top thirteen digital publishing experts and your hosts, Denise Wakeman and Dr. Ellen Britt, plus a special Digital Publishing Trends panel and Kickoff Keynote by...
co-founder of Alltop.com and former Chief Evangelist of Apple, Guy Kawasaki
Gain access to this entire live online innovative event, created especially for you, the online entrepreneur who wants to discover how to create, market and monetize your digital content...
These sessions are purely instructional and are 100% training.
The Digital Publishing Online Intensive is a promotion free zone.
From Future of Ink Founders Denise Wakeman and Dr. Ellen Britt
Dear Online Entrepreneur,
You may not realize this yet, or even quite believe it, but your reach and impact as an online entrepreneur just went global…
All it takes is one simple shift in the way you think about your business...
It’s 2013 and the world has changed...radically.
Publishing ‘rules' are no more. The cold stone walls preventing you from getting massive visibility and yes, even celebrity in your marketplace, have come crashing down.
Everyone and anyone who has a connected device, from a smartphone to a tablet to a laptop, can easily access your digital content.
Your reach and your impact as an online entrepreneur just went global.
Everything, and we mean everything, is different.
Consider this: The Huffington Post, an online news and information site that commands tremendous influence in today’s marketplace, started out as a self-published blog.
Amanda Hocking, a young woman employed as a group home worker in Austin. Minnesota, started selling her young-adult paranormal novels online in 2010 after she was rejected by traditional publishers.
By May of that year she was selling in the hundreds, by June in the thousands. In January of 2011 she sold 164,000 books in that month alone and has gone on to sign a lucrative publishing contract with a major book house.
Joe Konrath, a U.S. based novelist, who has sold more than 100,000 ebooks, gets an incredible one million plus annual hits on his blog.
And the numbers get even more astounding…
According to a study done by Online Universities, the average eBook reader consumes 24 books a year, compared to 15 books read by the print reader.
75% of the total population of the entire globe came online in 2011...
and global ownership of tablet computers is expected to reach an astonishing 760 million by 2016.
And all this is certainly not lost to online entrepreneurs, who are rapidly moving to digital content publication for four main reasons; impact, interactivity, speed and cost...
Impact: Your digital content can literally span the globe on the reader’s choice of devices.
Interactivity: You can add video, audio, live links, animations and more to your digital content to engage your audience like never before.
Speed: You can get your content to your marketplace in seconds and when the customer wants it.
Cost: Because your content is digital, your production, print and delivery costs are dramatically reduced.
And there’s more good news, both for your prospects, clients and customers and for you as an online entrepreneur...
because so many people are pouring digital content into the marketplace on a daily basis, the quality of that content must continuously get better and better.
Even search engine giant Google is getting into the quality content game..
In fact, in October of 2012, Google started actually punishing sites that have poor quality content...
content that is poorly written, doesn’t deliver on what it promises, is stuffed with keywords and is duplicated in other places on the web…
Here’s what Google’s insistence on quality plus the explosion in demand for digital content means for you...
you no longer have to worry about the latest search engine ‘hack’ or trick to try to fool the search engines into bestowing a high ranking on your articles or your blog posts or your audios or your videos...
or any of your other digital content because since quality digital content now rules...
nor do you have to worry about artificial barriers to publishing your books, videos, audios, podcasts, audiobooks, blog posts and all of your other digital content...
All you have to do (here comes that mindset shift!) is start thinking of your business, not as a producer of traditional goods and services, but as a publisher of high value, information rich digital content and then concentrate on publishing and distributing your content for your particular audience.
Happily, there are dozens of easy to use, free and low-cost tools, apps, platforms, social media sites and more to help you do just that...
everything from cool video production and infographic tools, podcasting software, Amazon’s powerful Kindle platform, blogging software, YouTube, Facebook, Google Plus, LinkedIn, Twitter, Quora, Slideshare, internet radio and a gazillion other options...
It’s that simple.
And at the same time, that hard.
You see, not only do you have to know which platforms and tools are the right ones for you, but you have to consistently publish and distribute high quality digital content and...
you have to know how to create, effectively market it and yes, monetize your content if you are going to survive and thrive in today’s digital publishing universe.
And here’s the best news of all:
As Founders of The Future of Ink, Denise and I have tapped thirteen of the most knowledgeable digital publishing experts on the web today to reveal their best digital publishing know-how in a dozen cutting edge, LIVE, how-to training webinars that will take you by the and teach you how to create, market and monetize your digital content!
Kickoff Keynote - Guy Kawasaki
Former Chief Evangelist of Apple and AllTop.com co-founder, Guy Kawasaki is a prolific digital publisher; focusing on marketing, enchantment, social media, entrepreneurship, innovation, venture capital, science, and photography.
Guy is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.
As a special Bonus, the Kindle edition of Guy's latest book, APE: Author, Publisher and Entrepreneur, will be given to all attendees of the Digital Publishing Online Intensive (see details below).
Fresh from the success of his latest bestselling book, Guy's Keynote will set the tone for the entire Digital Publishing Online Intensive, as we get a window into the thinking of one of the brightest and most innovative publishing minds in the digital publishing arena today.
Digital Publishing Trends Panel
Explore the digital publishing trends that will define 2013 and beyond with Future of Ink Founders Denise Wakeman and Dr. Ellen Britt, plus Hollywood screenwriter Mark Staufer, creator of The Numinous Place, an innovative, paradigm shifting work of fiction and Matt Edelman, CEO of Glossi, a new web-based publishing platform that lets you create your own beautiful online magazines for laptops, tablets and smartphones.
Why is keeping on top of trends in digital publishing and content marketing vital for your business?
First of all, staying current with these trends can give you a big advantage when making decisions about your business.
The more you know about what's coming and what's likely to be popular, the quicker you can apply that information to your business. And your customers, as well as your competitors, will assume you know what's going on...in other words, they will see you as an authority in your marketplace.
Understanding digital publishing trends will also help you make better strategic business decisions, as you'll be able to identify threats early, before they have a chance to negatively impact your business. Plus, you'll be able to take advantage of emerging opportunities in the digital publishing space before most people can make a move.
Our panel of experts will identify emerging trends in the digital publishing world and most importantly, they will discuss how you can integrate those trends into your business for more profits and more customers.
Digital Publishing Online Intensive Faculty
Creating Compelling Content Through OPWKathleen Gage
One of the greatest challenges for any entrepreneur is finding the time to create content…content that can be used to build an opt in subscriber list and generate revenue. In this high content session, Product Creation Expert Kathleen Gage shares how to create list building and revenue generating content in record time through OPW. You will learn:
How to find great content
How to create products in record time
The #1 mistake you MUST avoid to make this method work like a charm
The exact step-by-step process to create a product in under 30 minutes
How to build a responsive opt in subscriber list
Video Content Creation:
How to Become a Video Product Machine
If producing video seems daunting to you, join Video Master Lou Bortone in this interactive session where you will discover simple solutions for creating great video that will turn you into a video content machine. You’ll discover:
How to tap into your inner creative genius (Yes, you do have one!)
New ways to deliver your message visually.
How to make your own sketch videos and cartoons.
How to quickly and easily create consistent video content.
New video creation tools and secret shortcuts.
When and How to Turn Your Ebook into PrintKristen Eckstein
One of the most effective ways you can extend the reach and value of your eBook is by publishing it in a print version. In this in-depth training from Publishing Expert Kristen Eckstein you’ll learn:
How to clarify your book goals
How to decide which printing type to choose
The four primary types of print publishing
How to match your goals to the right type of publishing
The exact steps to take to get your eBook published in print
Email Marketing for Digital PublishersDaniel Hall
You will learn how email marketing is STILL the most powerful tool in the digital publisher’s tool-box. In this special training from serial entrepreneur and publisher Daniel Hall you’ll discover how-to:
Keep readers opening your future emails
The exact way to format your emails so you get more clicks
Send emails for maximum effectiveness
Write compelling subject lines
Use emails to develop long-term relationships with your prospects
How to Blog an eBookNina Amir
Learn how you can blog your way to a finished ebook and to an audience who will eagerly purchase your product when you release it. Blog ‘smarter’ not ‘harder’ as you create content for your blog and produce your ebook at the same time. In this in-depth training webinar with Ebook Blogging Expert Nina Amir you will discover:
The difference between blogging a book and booking a blog.
The 6 things you must do before you start blogging your ebook.
How to transform your blog into an ebook creation machine.
How to turn a huge percentage of your blog readers into customers
How to choose a dynamite topic for your ebook
Your Voice To Profits: The Teleseminar FormulaBob "The Teacher" Jenkins
Teleseminars (and their spinoffs) variations provide the fastest pathway to success and let you easily impact more people with your products, services and message. During this session with speaker and author Bob The Teacher Jenkins, you’ll discover:
The three best formats to master your teleseminar marketing
How to generate more leads with each teleseminar you create
The magic words to say on your teleseminar to convert listeners into customers
- 3 ways to repurpose your teleseminars for autopilot marketing
The no-fail way to generate at least $1000 with every phone conversation
Virtual Book Tours for Authors, Speakers,
Coaches and Entrepreneurs
Traditional book tours are costly and time-intensive. Using the Virtual Book Tour concept, you travel from blog to blog around the globe, to share your books, products and message without leaving home! In this informative workshop from publisher and Blog Tour Expert D'vorah Lansky you will learn:
How to gain instant credibility through endorsements
Locate and connect with blog tour hosts
Develop an ongoing relationship with your visitors.
How to use the 'cross-pollination' strategy to create a flood of traffic
How to weave a multimedia component into your virtual book tour
The ABCs of Creating Digital ContentSue Painter
Discover how to create your ‘idea list’ for content, evaluate and decide on a topic, and structure content that is easily consumed and understood by your readers. Join writer and business coach Sue Painter in this special training and learn:
Why selecting the right topic is critical for digital publishers
Four solid ways to generate a fertile list of ideas
Four ways to evaluate how useful and profitable your topic will be
How to structure content that will keep your readers interested from page one to the very end
3 must-know facts about creating the cover for your product
3 Key Components to Capturing Your Reader's
Attention Before You Write the first Word
Getting and keeping your readers’ attention is the key to a successful book, or any other digital content. In this workshop author and Publishing Expert Marnie will reveal how you can identify and use:
Five questions that will help you choose your Wow book subject
The one characteristic that will pack a punch into your book AND your entire platform
The one simple strategy that will help you easily expand your book, rivet your readers and create buzz.
Nine places to locate content for your book
A simple structure to keep your readers turning pages.
No Publisher Needed! How to Crowdsource
Your Book Before You Write It
You don't need a publisher anymore. Find out how Crowdfunding Expert Jim Kukral raised over $35,000 for his series of books BEFORE he even wrote them! Anyone can do this. In this dynamic training webinar, you will learn:
How to use the power of crowdfunding to create your own virtual signing bonus
How to leverage your platform and other sponsors
How to prepare you campaign for maximum effectiveness and pledges
How to make a video that wows your audience and solicits more donations
Climbing the Ladder to Recurring Revenue and ReadershipLynne Klippel
The ultimate goal of every online entrepreneur is to create raving fans who can’t wait to buy your next offering. In this training by best-selling author, publisher and book strategist Lynne Klippel, you’ll learn how to insert 5 key relationship building elements into everything you write. By the end of this session you’ll know:
The 5 steps to being revered by your readers
How to use your personal story in a just-right way
Why you need to bring in information from others in a strategic manner.
The Big 3 emotions that will magically bond your audience to you
The simplest way to ensure what you write will make them hungry for more.
Creating Visual Business BuzzLaura West
A whopping 85% of your potential clients and customers are visual learners! Join The Creative Thought Leader, Laura West in this compelling training as she teaches you how to create connection, education and inspiration through the use of Visual Content. In this training, you will discover:
Why it’s critical for you to get on board right NOW with Visual Content
The different types of Visual Content and Visual Communities
10+ ways to use Visual Content to increase visibility and gain attention
Visual Content examples for promoting digital products
Laura’s Secret How to use Visual Content to make money with ease
The New Game of IP™Mitch Axelrod
The NEW Game of IP™ -How to Capitalize, Monetize and Actualize Your Intellectual Property (IP) is the biggest financial asset class and fastest growing wealth creator. Join 'Mentor to the Masters" Mitch Axelrod in this compelling training.You’ll learn…
Why being “all in” the IP game now can pay you forever
How to liberate your IP from its form and release it’s full potential
Why “info products” are old game and IP is The NEW Game™
Exactly how to to license and “Rent Your Content” for passive and residual income
The 3-Part formula to grow your IP net worth
As a ticketholder, you’ll be able to listen to each speaker LIVE and ask your questions of each presenter at the end of each session.
And if you can’t make it live to some (or all) of the workshops, panel and keynote, you’ll also get access to the downloadable audios and transcripts for each session, so you can listen to them again, take notes and really ‘get’ the lessons and apply them to your business.
SPECIAL BONUS PACKAGE! (Value $650)
you'll receive a FREE copy (the Kindle Edition)of Guy's latest bestselling book, APE: Author, Publisher, Entrepreneur.
Entrepreneur and author Seth Godin says this about APE:
"Nuts, bolts, and inspiration too. Once again, Guy delivers, kicking the shiitake out of anyone who would tell you that you shouldn't, wouldn't or couldn't write a book."
"Guy's book is the perfect companion on the journey of independent publishing and great reading for the millions who aspire to become authors."
Atif Rafiq, General Manager, Kindle Direct Publishing at Amazon.com
From Mitch Axelrod the Licensing Essentials Clinic: 7 Keys to Build Your IP Networth (Value $395)
Discover the NEW IP economy and why IP is the NEW wealth creator. Understand the differences between how traditional and intellectual assets can grow your IP net worth.
Are you ready to capitalize, monetize and actualize your Intellectual Property? Use these seven keys to win The NEW Game of IP™.
From Dr. Ellen Britt and Denise Wakeman, Online Intensive Implementation Day (Value $147)
Attend this exclusive live virtual Implementation Day only for attendees of the Digital Publishing Online Intensive. We will extract the most important points from each of the 13 training webinars, convert them into action items and help you identify which ones you can (and should!) do NOW to help you increase your visibility, leads, clients and sales. You'll leave this session with action taken and substantial movement toward your goals!
From Lynne Klippel, Secrets to Seeding Your Book: 10 Ways to More Clients and More Profits from Your Book (Value $79)
Savvy Authors know that your book is just the beginning of a long and fruitful relationship with your readers. If you set your book up correctly, you'll be able to use it as a magnet to attract your ideal customers who will be delighted to partake of your coaching, products, or training programs.
In this special bonus gift, Best-Selling Author and Publisher Lynne Klippel shares 10 unique ways you can seed your book to become your very best business marketing tool.
You'll receive access to a 60 minute training call, a full transcript and worksheets which will help you plant seeds of abundance in your book.
From Denise Wakeman, From Blog to eBook: How to Create New Revenue Streams with Amazon’s Kindle Ebook Program (Value $57)
Learn how to use the “low hanging fruit” on your blog to position yourself as an author and create new streams of passive income with Kindle ebooks. Includes video, audio, transcript and cheat sheet.
You will learn why you should repurpose your blog content, the all-important difference between repurposing and syndication, Denise's simple, easy to implement 13-step process for creating an ebook from your blog, how to build your list with a Kindle ebook, 3 ways to promote your ebook on Amazon, the largest commerce site on the web and more!
From Dr. Ellen Britt, the downloadable audio and transcript from her interview on the Write Your Book, Build Your Business Telesummit (Value $47)
Ellen is known to her clients and colleagues as the knowledge hound and is fascinated with new ideas. She is thoroughly enchanted with the rise of the ebook and the development of new ebook readers and publishing platforms. She explains:
why ebook publication has now reached the tipping point (and why you as an author should care),
how to use the Kindle and Nook publishing platforms as lead generators,
how to use Kindle to leverage your chapter in a multi-authored book,
when to publish only on the Kindle and when to publish in print as well,
the two most important elements that determine how many ebook sales you will make, and more!
From D'vorah Lansky, M.Ed., 7 Mistakes Even Smart Authors Make When Marketing Their Books Online
There is a myth that published authors simply need to write their book, get published and wait for the money to roll in. Nothing could be further from the truth, especially in today’s market. No one caresmore about the book’s success than the author and truth be told, publishers have much on their plates and typically work with more than one author at a time. What this means is that ultimately, the marketing of the book is the responsibility of the author.
In this guide, you have access to seven, powerful, online book marketing strategies that can help to remedy the 7 Mistakes Even Smart Authors Make When Marketing Their Books Online. You have before you a roadmap to take your book marketing and your book sales to the next level!
From Kristen Eckstein, 21 Ways to Write and Publish Your "Non-fiction Book
A common sense, easy to read, Kindle Edition guide to writing and publishing your book.
Heralded as "brilliant" and "no fluff," this little book is chock full of how-to's to get that book out of your head and into print!
The first half of this book tackles many ways to get your book out of your head and onto paper. Learn everything from compiling a book out of articles or blog posts to co-authoring with a ghostwriter to when and where to write for the most productivity and more!
The second half deals with publishing and the various forms it can take. Learn how to get traditionally published, publish an eBook, be part of an anthology and how to publish independently.
Plus as a additonal BONUS, you’ll also get exclusive access to our Digital Publishing Online Intensive Private Facebook Group, where you can discuss topics, ask questions of presenters, share resources and network with other attendees over the course of the Intensive.
We anticipate a high-energy group with lots of participation, learning, fun and socializing!
Our "First Two Days Just Try It" Guarantee
This Intensive offers the very best digital publishing advice, strategies and tactics from the most respected experts on the web today.
Here’s our Guarantee: Experience the first two days of the Intensive and see if it’s a fit for you.
If for any reason you believe it's not right for you and you don't want to attend any additional workshops, simply send us a brief email to email@example.com within 48 hours of the summit start (no later than March 8th at 6PM Eastern and we'll gladly refund your money and cancel your access with no questions asked and we’ll remain friends. It’s as simple as that.
You see, our mission (and our passion!) is to provide you with ‘knock your socks off’ value and to present you with the very best, most current digital publishing information possible so you can take action and get results.
We’re confident you are going to be amazed at what you will learn and the progress you’ll quickly be able to make!
Secure your place in this professional development conference for online entrepreneurs looking to master digital publishing. By attending this online intensive you will:
Discover the best ways to market and promote your business with digital publishing (and learn from the best in the industry...experts who are already having massive success and who can show you the ropes!)
Get a firsthand look at how other successful online marketers are using digital publishing to market and monetize their content.
Ask your questions live and get answers from the experts.
Get ahead of your competitors with the exclusive information you will learn, helping you to stand out from the crowd.
Network with your peers via our exclusive and private Facebook group.
Discover how to create, market and monetize your digital content quickly and easily.
Get an inside look at the business secrets of such industry pros as Kathleen Gage, Bob The Teacher Jenkins, Nina Amir, Sue Painter, Laura West, Kristen Eckstein, Lou Bortone, D'vorah Lansky, Marnie Pehrson, Lynne Klippel and Daniel Hall, Jim Kukral, plus interact with them live!
Attend the Intensive at home with zero travel expenses (and sessions are comfortably spaced out over several weeks, so you are not crunched for time. Plus recordings and transcripts are included!)
Become part of our community of online entrepreneurs just like you who are passionately interested in mastering digital publishing.
And much more...!
Isn’t it time to get digital publishing working for you?
We are confident you can achieve success with digital publishing.
All you need are experts who are successful and who will show you the path.
This offer is no longer available.
Got a question about the Intensive? Contact us here.
To your digital publishing success,
Ellen Britt, PA, Ed.D.
Founders – The Future of Ink